Aloft Hotel to open in Dubai’s City Centre Deira

UAE

Majid Al Futtaim and Starwood Hotels & Resorts Worldwide have signed an agreement to open an Aloft Hotel connected to City Centre Deira.

Aloft Dubai City Centre Deira is expected to open in 2018. It will house 304 guest rooms, including 29 suites, an outdoor rooftop VOX Cinema and a cinematic themed floor of rooms and suites. The hotel will also include Starwood’s own and first of its kind SPG Keyless, allowing guests to enter their rooms using their smartphone or Apple Watch as a room key.

This new addition to City Centre Deira will introduce a tech-forward mindset to UAE’s hospitality scene. It aims to bring together the exceptional development expertise of Majid Al Futtaim with the tech savvy brilliance of Starwood Hotels & Resorts.

Aloft Dubai City Centre Deira will bring along some of its signature amenities such as the W XYZ Bar, as well as specialty restaurants, a fitness centre, spa, pool, and a 200 square meter conference area. It marks the fourth hotel partnership between Al Futtaim and Starwood. It is also Majid Al Futtaim’s eleventh hotel in the UAE and Starwood’s twenty-sixth.

Construction of Aloft Dubai City Centre Deira, operated by Laing O’Rourke, picked up in June 2016 and should be completed within the first quarter of 2018. City Centre Deira is the Middle East’s first integrated shopping, leisure and entertainment destination.