Construction works on Danube’s new real estate development ‘Glamz’ will start within two or three months from now and the project will be completed by September 2018, according to the company’s general manager Atif Rahman.
Danube believes that the new project’s units will be snatched in no time and it expects to launch two other developments before the end of this year.
Glamz is a 418-unit project that lies in Al Furjan area next to Danube’s existing project ‘Starz’.
The properties portfolio of Danube Properties has expanded by large in the last few years to include 1,711 small flats and town houses with total value of 1.8 billion dirhams. About all units are sold except some units in Dreamz and Glitz 3.
The marketing plan of Glamz will include 2,306 outdoor advertisements, in addition to advertisements on 11 television and 7 radio stations featuring the Indian actress Shilpa Shetty.
The advertisement’s main focus will be convincing target audience to turn from renting to owning properties. Danube will display a flexible payment schedule with 25% deposit and 1% instalment.