Emaar Hospitality Group has unveiled its 28th upcoming hotel project, the signature Address Fashion Avenue in Dubai.
Located opposite the Burj Khalifa, the Address Fashion Avenue is linked to the Fashion Avenue in The Dubai Mall that is currently being expanded. The project will include the 167-room Address Fashion Avenue hotel in addition to Address Residences Fashion Avenue with only 78 high-end residences.
Olivier Harnisch, chief executive officer of Emaar Hospitality Group, said: “With 28 upcoming projects and 11 operational hotels, Emaar Hospitality Group has set a distinctive imprint in the hospitality sector. As our flagship hotel brand, Address Hotels + Resorts has been a driving force of our growth, with its positioning of ‘where life happens’ resonating with our guests and residents. The new Address Fashion Avenue is even more exceptional not only because it is the 12th Address project in Dubai but also for its unique location by Burj Khalifa and linked directly to the expanded Fashion Avenue of The Dubai Mall.
“The hotel and serviced residences will appeal to those who value exclusivity, love fashion and wish to make a personal statement on their preferences and aspirations. With Dubai fast evolving as a global fashion hub, the project will appeal to the trendy and trendsetters. Address brings enriching experiences for our guests, and we will continue to enrich their lives with luxury, style, and elegance,” he added.
The project is the group’s 20th hotel project under its premium luxury brand Address Hotels + Resorts, and the 12th Address project in Dubai. Emaar Hospitality Group now has 11 operational hotels and 28 hotel projects in the pipeline in Dubai as well as Saudi Arabia, Bahrain, Egypt, and Turkey.