Umm Alqura Company for Development and construction revealed its new destination, “Masar”, one of the most important development projects that aims to serve the residents of Mecca and its pilgrims, to contribute to achieving the Kingdom’s Vision 2030 by increasing the number of Umrah-pilgrims to 30 million by 2030 and improve the quality of life for Makkah residents and visitors, where the company signed an agreement with the Grand Hotel Hayat an affiliate of Hyatt International Hotels Group to start development for the opening of Grand Hyatt Makkah.
King Abdulaziz Road is the core component of “Masar” , which expresses the concept of comprehensive movement that depends on incorporating multiple routes, including a 3,650-meter pedestrian route that separates the two directions of the main vehicle traffic path with 80 meters width road.
Yasser Abuateek, CEO of the company, said: “Grand Hyatt Makkah is a prestigious addition to the King Abdulaziz Road project, which will contribute to our goal of better meeting the needs of visitors and residents of Mecca.” “One of our main ambitions is to add value to the local hospitality and real estate market, and by introducing internationally renowned brands, we are making great strides towards this goal. We look forward to more exciting advertising as our project continues to advance in strengthening the transportation and tourism infrastructure in Makkah. In support of the Saudi Vision 2030 goal to raise the number of pilgrims to 30 million over the next decade. “
He added, “By unveiling the identity of Masar today, we are referring to one of the largest and most important urban development projects in the region. Its importance lies in its investment and development vision, which makes it a modern landmark and cultural destination with multiple features.”
It is worth noting that the phase one of Masar will be opened in 2023, including international hotel projects such as Kempinski, Hilton Garden Inn and Taj, which will be the first of the developments within the mega-development.